The Bra Amnesty was a huge success. Over 1400 used bras were donated to Oxfam’s third world distribution programme in return for which clients were on the receiving end of 150 fittings with the added bonus of a new Pleasure State bra. As well as achieving the primary aim of supporting Oxfam’s great work, this promotion offered a chance to put some real focus on the fact that a majority of women actually wear the wrong bra size, and encouraged clients to feel the huge difference which a correctly fitted new bra can make.
